Orion Books and Redhammer announce the launch of Michelle Paver’s WOLF BROTHER podcast. Narrated by Sir Ian McKellen, the podcasts will be released over 13 weeks via Guardian Unlimited and iTunes. The Guardian will drive traffic to the podcast from its website via banners and printed advertising, and audiobook retailer Audible is offering a bundle offer on the series downloads for the duration. Each podcast is topped and tailed with a message promoting the official series website www.torak.info, managed by Redhammer.
“We are lucky to have such an amazing product with which to entice new readers to the series at this stage in its life and see the podcast as the perfect way to do so,” said Orion’s senior marketing manager Claire Brett. “The 13 week lifecycle of the podcast will take us up to publication of the next book the series, creating the perfect platform for the launch.”
