About Us

Peter Cox, CEO Redhammer Management Ltd

What is Redhammer?

We’re a new breed of literary agency.  The traditional publishing model is rapidly changing, yet most agents still operate as if it’s business as usual.  They’re in for a surprise.

Why such a small number of clients?

Because the old business model is broken.  Old-fashioned agencies typically have hundreds of clients and don’t pay much attention to any of them.  We have far fewer clients and really look after them.  As an author, where would you rather be?

How do you know what authors want?

Because I’ve been one.  Most agents are former publishers: they know the publishing industry but don’t understand authors.  Nor do they understand new media.  My own background was in marketing, and as a former client of literary agencies I was looking for a “full service” approach towards my career.  I didn’t find it.  Hence Redhammer.

And why did the Sunday Times call you “a marketing genius”?

No comment.  If you believe your own press, you’re sunk.

It’s hard for an author to change agents…

Authors are typically extremely loyal to their agent, even when it is clearly against their own best interest to be so.  Loyalty is a rare and precious quality these days.  However, even more precious is the author’s own creative talent, which should not and must not be squandered.  You have a duty to act in your own best interests, and that includes obtaining the best possible representation.

How do I get in touch with you confidentially?

Use the Contact Form here.